Ume Raises $21M in Series B to Empower Merchants with Pix-Native Credit Tools

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Ume Series B has closed at USD $21 million, led by Valor Capital Group and Bewater, with participation from existing investors including PayPal Ventures, NFX, Globo Ventures, Canary, and Big Bets. The São Paulo fintech positions itself as the “Visa for merchants”, enabling retailers to operate their own credit operations through a platform built on Pix, AI-powered decisioning, and LLM-driven customer engagement.

The Ume round also mobilized top-tier counsel, with Foley & Lardner LLP representing Ume, alongside BZCP and Wilson Sonsini advising investors.

Ume Series B and the Business Model

Ume’s funding round strengthens a platform designed to give merchants banking-level capabilities in credit. Through its app and embedded infrastructure, Ume offers Limite Ume, a revolving credit line for purchases within the Ume partner network; Pix Parcelado, which enables installment payments using Pix both online and in-store; Empréstimo Pessoal, a personal loan solution for unexpected needs; and Super Compra (super purchasing), financing tailored to higher-value purchases. The company also integrates loyalty and marketing tools directly into its credit stack, allowing merchants to increase engagement and repeat sales.

The Ume app acts as the central hub, letting customers manage credit limits, track purchases, explore partner stores, and receive personalized offers. By bringing payments, credit, loyalty, and collections into one full-stack platform, Ume is redefining embedded finance in Brazil.

Pix Momentum and Ume Series B

The Ume Series B strategy is closely tied to Pix’s accelerating adoption. Pix is Brazil’s digital currency platform. On September 6, 2025, Brazil’s Central Bank reported more than 227 million transactions in a single day, surpassing the prior record of 224.2 million set in July. The value of transfers reached R$ 118.4 billion, the second highest daily total ever recorded. With more than 168 million users—including over 15 million companies—Pix has become the backbone of Brazil’s financial system, underscoring why Ume’s Pix-native credit architecture is positioned for long-term growth.

PayPal Ventures and Ume’s Earlier Financing

Ume’s trajectory accelerated in August 2024, when it raised USD $15 million in Series A equity led by PayPal Ventures, alongside NFX, Globo Ventures, Clocktower Ventures, Big Bets, FJ Labs, Endeavor, and Norte Ventures. In parallel, it also secured a USD $20 million FIDC debt facility backed by Verde Asset, Western Asset, Itaú, Credit Saison, and Milenio.

At the time, PayPal Ventures highlighted Ume’s Pix-native architecture, its AI-driven underwriting models that delivered higher approval rates with controlled defaults, and its early traction across 6,000 merchants and 220,000 consumers, with an 85% repeat purchase rate. This capital injection not only fueled growth but also established Ume as a globally validated fintech player.

Growth Since the Ume Series B

Since the Ume Series B financing, analysts and investors expect the company’s expansion to accelerate further. Building on the momentum from the Series A, Ume has already tripled its GMV to more than R$ 500 million annualized volume, doubled its client base, and surpassed 1 million processed transactions. It has also launched integrated loyalty, marketing, and credit tools for merchants. Industry observers now project that Ume could reach R$ 1 billion in annualized GMVduring 2025.

Strategic Deployment of Ume Series B Funding

The Ume Series B round will be directed to expanding the Pix-enabled credit and payments network, strengthening AI and machine learning infrastructure, and scaling technology and commercial teams across Brazil. CEO Berthier Ribeiroframed the mission as empowering merchants to become their own credit operators, while Valor’s Paulo Passoni and Bewater’s Guilherme Weege highlighted confidence in Ume’s execution and long-term vision.

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#TheFirmsBehindTheDeal

U.S Counsel to Ume Series B

Foley & Lardner LLP represented Ume Series B investment round.

The firm’s transaction team was led by partner André Thiollier, and associates Trevor Mullin, Sarina Rogers and  Nich Fletcher.

Foley & Lardner’s Latin America corporate team, led by partner André Thiollier in this deal, continues to advise on high-profile venture financings in Brazil, underscoring the firm’s growing presence in cross-border transactions across the region.

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Investors Counsel

Bronstein, Zilberberg, Chueiri & Potenza Advogados (BZCP) acted for Bewater. The firm’s team was led by partner Guilherme Potenza and associate Bruna Fernandes.

Wilson Sonsini Goodrich & Rosati (WSGR) advised Valor Capital Group, with partner Matt Squires, associate José Corte-Real, and associate Michael Anderson.

Wilson Sonsini Goodrich & Rosati (WSGR) also represented PayPal Ventures in the transaction, with partner Jeannie Shin and associate Christopher Reynolds.

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Related Reading

• Kapital reaches unicorn status in Mexico with $86M Series C
• NG.Cash secures Series B with backing from Gradient and Monashees
• IORQ Secures Series A to Expand Credit Infrastructure Platform in Latin America
• PayPal Invests in Brazil’s Ume

Resumo em português

A Ume levantou US$ 21 milhões em sua Série B, liderada por Valor Capital Group e Bewater, com participação de PayPal Ventures, NFX, Globo Ventures, Canary e Big Bets. O aporte acelera a expansão da plataforma de crédito nativa no Pix, apoiada por IA e recursos de fidelidade/marketing, que oferece Limite Ume, Pix Parcelado, Empréstimo Pessoal e Super Compra. Em 6 de setembro de 2025, o Pix registrou 227 milhões de transações em um único dia, reforçando sua posição como infraestrutura essencial do sistema financeiro brasileiro. Desde a Série A (liderada pela PayPal Ventures em 2024), a Ume triplicou o GMV, dobrou a base de clientes e superou 1 milhão de transações. No deal, atuaram Foley & Lardner (Ume), BZCP (Bewater) e Wilson Sonsini (Valor e PayPal Ventures).

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