Gift-back CRM&BONUS Acquires Zipper, a Social Selling Platform

The acquisition will help CRM&Bonus’ internacionalization

CRM&Bonus, a Brazilian platform that manages “gift back” programs from retailers, has acquired Zipper, a social selling platform that offers “social selling” solutions, using social networks and messaging programs, to physical store sellers.

According to company’s CEO, Alexandre Zolko, CRM&BONUS acquired Zipper to help increase offerings to retailers in order to help them sell more, which in turn will help the company’s bottom-line.  

CRM&BONUS was founded in 2018 by Zolco to provide digitalization discount programs on future purchases offered by stores to their customers. Six months ago the company was valued at $1 billion BRL in a round led by Softbank Internationl Group and Riverwood Capital with the participation from local funds Volpe Capital and Igah Ventures.

CRM&BONUS acquisition of Zipper looking forward

CRM&BONUS is using part of the $280 million raised in its last round of investment for acquisitions (in addition to Zipper, CRM&BONUS acquired the ChefsClub restaurant platform for undisclosed value) and also for international expansion. CRM&BONUS is starting operations in Mexico and Portugal.

Zipper was founded in Florianópolis, Brazil, by Gustavo Gadotti, Rafael Gazola Carvalho, André Silva.

Zipper helps shopkeepers improve the efficiency of their sales that go through social networks, especially WhatsApp. Gadotti realized that every time a salesperson contact matched the correct product offer with an alert that the gift-back received from the store (with the CRM&BONUS tool) was about to expire, sales were much more accurate.

Gadotti sees CRM&BONUS acquisition of Zipper as a win-win deal that will help the combined companies moving forward in this challenging market.

The Esquires and The Firms Behind the Deal

Bronstein, Zilberberg, Chueiri & Potenza Advogados represented and acted as legal counsel to CRM&BONUS.

Partner Sergio Bronstein led the Bronstein Zilberberg deal team with contribution from associates Ana Paula Gama, Larissa Machado and André Corradi.

The 2022 Chambers Brazil and Legal 500 Bronstein Zilberberg is a full service law firm based in São Paulo and is highly recognized as one of the top M&A Venture Capital law firms in the country.

Gentil, Monteiro, Vicentini, Beringhs e Gil Advogados acted as legal counsel to Zipper.

Top M&A Brazilian lawyer partner Apoena Joels led the firm’s deal team with the contribution from associates Gianluca Farina and André Spagnuolo.

The 2022 Latin Lawyer and Chambers and Partners accredited GVBG Advogados is a full service law firm based in São Paulo.