Oakberry Raises BRL $100 Million to Reacquire Franchises and Expand International Operation

Oakberry Acaí, a prominent player in the Brazilian açaí market, has successfully raised BRL $100 million in a strategic move to reacquire several of its franchises and expand operations internationally.

The investment was made by Moriah Asset, Fabiano Zettel‘s investment company focused on the wellness sector. The transaction capitalizes on the brand that is worldwide synonymous of Brazilian açaí, the super fruit legend of the Amazon forest.

This substantial investment underscores Oakberry‘s commitment to consolidating its brand and ensuring the uniformity of its product and services standards across all outlets. The reacquisition of franchises will allow the company to have greater control over operations, thus enhancing the overall customer experience.

Oakberry’s International Presence

Oakberry today has over 770 stores in several countries. Its network is present in 50 countries, and its international operation accounts for 75% of store revenue and 80% of EBITDA.

Oakberry’s internationalization movement began in 2018 with the entry into the United States, and has proven to be a rare success story.

The decision to reacquire franchises comes as part of Oakberry‘s broader strategy to strengthen its market position and streamline its business model. By bringing franchises back under corporate ownership, Oakberry aims to leverage economies of scale, optimize supply chains, and implement consistent marketing strategies. This move is expected to boost operational efficiency and drive further growth in an already competitive market according to CEO and co-founder Georgios Frangulis.

Where funds will be used in Oakberry’s investment round

The BRL $100 million investment reflects investor’s confidence in Oakberry‘s growth potential and market vision. By reinvesting in its own network, Oakberry not only reinforces its brand presence but also sets the stage for future expansion, both domestically and internationally. This bold move highlights Oakberry‘s ambition to be a leader in the global açaí market, promising exciting developments for customers and shareholders alike.

The Esquires and the Firms Behind the Deal

Melcheds || Mello e Rached Advogados acted as legal counsel to Oakberry.

Melcheds‘ M&A partner Rodrigo Mello led the firm’s deal team.

The Leader League 2024 and The Legal 500 law firm is known for its outstanding expertise in Merger and Acquisitions and corporate transactions.

Melcheds has offices in São Paulo, Brazil.