Latin America’s Top Startups in 2025: Valuations, What They Do, and The Law Firms Behind Them

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The Top Latin America startups-2025 valuation and legal advisory landscape reveals more than just numbers — it tells a story of innovation, sector dominance, and cross-border dealmaking. With venture funding rebounding, TechCrunch’s latest ranking highlights the companies leading the region not only by valuation, but also by their strategic positioning in fintech, proptech, SaaS, and beyond.

What follows is a breakdown of the most valuable private startups in the region, what they do, and which law firms and attorneys helped navigate their latest funding rounds, forming the top Latin America startups-2025 so far.

Inside the Rise of Innovative Startups-2025 in Latin America *

🥇 Rappi (Colombia) – ~$5.25 B. First in our list of the top Latin America startups-2025 — and for a reason.

A super-app, it provides on-demand delivery of groceries, restaurants, and pharmaceuticals, and also offers digital banking and payment services across the region.
Law firms and attorneys:

• SoftBank Vision Fund:
  • Paul, Weiss (NY) – Matthew Abbott, Neil Goldman, Lindsay Parks, Yuni Sobel
• Rappi:
  • Cooley LLP – Stephane Levy, Tamim Bazzi, Benjamin Weitz
• Regional firms:
  • Machado Meyer (Brazil) – Guilherme Malouf, Rodrigo Batah
  • Brigard Urrutia (Colombia) – Darío Laguado, Laura Ribero
  • Galicia Abogados (Mexico) – Ignacio Pesqueira, Nadia González

This deal is a clear example of how the top Latin America startups 2025 valuation and law firms operate with elite cross-border teams.

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🥈 QuintoAndar (Brazil) – ~$5.10 B

A proptech that simplifies renting and buying property with a fully digital experience.
Common Legal counsel: In-house: Ana Pellegrini, Alessandra Boin; external: White & Case LLP, Wilson Sonsini Goodrich & Rosati (partners not publicly disclosed).

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🥉 Creditas (Brazil) – ~$4.80 B

A fintech offering secured loans backed by assets like cars, homes, and payroll. Expanding into insurance and salary advances.
Common Legal counsel: Likely advisors include Latham & Watkins, Debevoise & Plimpton, and Pinheiro Neto.

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🥇Unico (Brazil) – ~$2.60 B. A biometric identity verification firm, Unico stands out among 2025’s Latin American startup leaders and highlights the growing role of AI in security models across the region.

• Unico U.S.: Foley & Lardner LLP – Andre Thiollier, Emory Ireland
• Unico Brazil: Bronstein, Zilberberg, Chueiri & Potenza – Eduardo Zilberberg, Paula Bobrow
• Goldman Sachs Brazil: Mattos Filho – Sabrina Naritomi, Fabio Kujawski
• Goldman Sachs U.S.: Gibson, Dunn – Richard Birns
• General Atlantic: Paul, Weiss – Adam Wollstein

This transaction is another highlight in the top Latin America startups 2025 valuation and the support cross-border attorneys and law firms can provide.

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Nuvemshop / Tiendanube (Brazil/Argentina) – ~$3.10 B

An e-commerce SaaS platform helping small businesses set up online stores.
Legal counsel: Not disclosed. Commonly advised by Debevoise & Plimpton, Mattos Filho.

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Wildlife Studios (Brazil) – ~$3.00 B

A leading mobile game developer, with globally popular titles like Tennis Clash.
Legal counsel: Not disclosed. Typically advised by Skadden, Simpson Thacher..

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Loft (Brazil) – ~$2.90 B

Digitizes the buying and selling of apartments, handling pricing, inspection, and mortgage options.
Legal counsel: Not disclosed. Often uses Davis Polk & Wardwell, TozziniFreire.

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C6 Bank (Brazil) – ~$2.28 B. C6 is ranked as one of the most promising startups emerging from Latin America in 2025.

A digital bank offering full financial services via its app. C6’s significant investment from JP Morgan Chase underscores why this young company is featured among the top Latin America startups-2025.
Legal counsel: Not disclosed. Common choices include Morgan Lewis, Latham & Watkins, Baker McKenzie.

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Kavak (Mexico) – ~$2.20 B

A platform for buying and selling used cars, offering financing and inspection services. Kavak is the leading used-car platform in Mexico, with a growing presence in Brazil. It experienced a sharp repricing, having previously been valued at over $7.0B during its peak as a promising Latin American venture.
Legal counsel: Not disclosed. Common advisors: Gunderson Dettmer and Simpson Thacher, Creel, García-Cuéllar.

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Bitso (Mexico) – ~$2.20 B

The region’s largest crypto exchange, enabling trading and remittances, Bitso ranks among the top emerging tech startups in Latin America.
Legal counsel: Previously advised by Cooley LLP; investors often use Fenwick & West..

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CloudWalk (Brazil) – ~$2.15 B

A fintech offering payment infrastructure and blockchain-backed merchant services.
Legal counsel: Undisclosed. Past rounds may have included Skadden, Milbank.

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Ualá (Argentina) – ~$2.81 B

A mobile-first neobank with digital accounts, cards, and personal loans.
Legal counsel: Not disclosed. Common names include Morrison Foerster, Cleary Gottlieb Pérez Alati.

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Clip (Mexico) – ~$2.00 B

Offers POS devices and payment tools for SMBs—often referred to as Mexico’s Square.
Legal counsel: Undisclosed. Known to use Kasznar Leonardos, Cooley.

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Loggi (Brazil) – ~$2.00 B

A logistics platform optimizing last-mile delivery using AI and real-time routing.
Legal counsel: Not disclosed. Past funding rounds used TozziniFreire, Pinheiro Neto.

(*) The valuations mentioned in this article are based on published materials in several respected publications.

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Final Takeaway for the Top Latin America Startups-2025 So Far

From identity verification to neobanking and last-mile logistics, the startups featured here showcase the depth and momentum of Latin America’s innovation ecosystem. These Top Latin America startups-2025 are not only well-funded but also strategically structured, with legal counsel playing a vital role in enabling regional expansion, protecting intellectual property, and supporting cross-border operations.

Analysis: Legal Advisors Behind Latin America’s Top Startup Valuations in 2025

The remarkable surge of top Latin American startups in 2025 has underscored the critical role that experienced legal counsel plays in supporting rapid business growth and cross-border expansion. As these startups scale at an unprecedented pace — attracting global venture capital, entering new markets, and navigating complex regulatory environments — the need for sophisticated legal guidance has become indispensable.

Legal teams are not merely back-office functions; they are now strategic partners helping startups manage risk, structure international deals, protect intellectual property, and comply with ever-changing legal frameworks across jurisdictions. Leading U.S. law firms with specialized Latin America–focused practices have emerged as key players in this dynamic ecosystem.

Firms such as Foley & Lardner — with a well-established Latin America presence led by partner André Thiollier in Silicon Valley — and Wilson Sonsini, with a strategic focus from Utah under partner Matt Squires, are examples of firms at the center of this innovative ecosystem. Gunderson Dettmer’s influential New York team, led by partner Daniel Green, together with Morrison Foerster’s cross-border capabilities, have also played a pivotal role in advising unicorns from Latin America.

With dedicated Latin America desks and specialized transaction teams, these firms provide regional insight and global legal expertise—proving essential to funding, expansion, and governance for the region’s fastest-growing startups.

🌎Resumo em Português 🇧🇷

Este artigo apresenta um panorama das principais startups da América Latina em 2025, com destaque para suas avaliações de mercado e os escritórios de advocacia que assessoraram suas rodadas de investimento. Empresas como Rappi, Unico, QuintoAndar, Creditas e Kavak lideram o ranking, refletindo a força dos setores de fintech, proptech, SaaS e identidade digital na região. Além disso, o texto analisa o papel estratégico de firmas jurídicas como Foley & Lardner, Paul Weiss, Wilson Sonsini, Machado Meyer, Mattos Filho and BZCP no apoio à expansão internacional dessas startups. É um retrato essencial da interseção entre inovação, capital e assessoria jurídica de alto nível na América Latina.

🌎 Resumen en español 🇪🇸
Este artículo analiza las Top Latin America Startups-2025, destacando no solo las valoraciones más altas de startups emergentes en América Latina, sino también los despachos de abogados que lideraron sus rondas de financiación. Desde fintechs hasta plataformas logísticas, el texto muestra cómo el asesoramiento jurídico de firmas como Foley & Lardner, Wilson Sonsini, Cleary Gottlieb Pérez Alati y Mattos Filho ha sido clave para su expansión regional y atracción de capital internacional.