Grupo Alun Acquires StartSe to Expand EdTech Reach

StartSe acquisition Grupo Alun was confirmed on September 17, 2025, when the education group — owner of Alura, FIAP, and PM3 — announced the purchase of one of Brazil’s most prominent innovation and executive education platforms. StartSe had been backed by Marcelo Maisonnave, Pedro Englert, Eduardo Glitz, and Pátria Investimentos.

According to Bloomberg Línea, the transaction combines a cash payment with a share swap, while leaving StartSe’s founders in leadership positions. The financial terms were not disclosed.

Strategic impact of StartSe acquisition Grupo Alun

The StartSe acquisition Grupo Alun reflects the group’s ambition to scale beyond technology courses, aiming directly at the executive and C-level market. By integrating StartSe, the group adds an innovation-driven platform that complements Alura’s technology training, FIAP’s academic programs, and PM3’s product-focused courses.

This Grupo Alun acquisition highlights a broader trend of consolidation in Brazilian EdTech, as platforms seek scale, brand recognition, and diversified content to compete for corporate and lifelong learning clients.

The Firms Behind The Deal

On the buy-side, Grupo Alun was represented by Demarest Advogados, with a team led by partner Paula Magalhães.

Demarest Advogados is one of Brazil’s most traditional and largest full-service law firms, with over seven decades of practice. Recognized for its strong corporate and M&A expertise, the firm advises leading Brazilian companies, private equity funds, and multinationals in complex cross-border transactions.

On the sell-side, no legal counsel has yet been disclosed for StartSe or its investors. Beyond the Law News will update this section once additional advisors are confirmed.

BYL Comment on StartSe acquisition Grupo Alun

The StartSe acquisition Grupo Alun illustrates how the Brazilian education sector is maturing into a consolidated ecosystem. With StartSe under its umbrella, Grupo Alun now positions itself as one of the country’s leading providers of combined technology, business, and leadership education. The move may also encourage further acquisitions as the sector continues to professionalize and attract private capital.

Additional Reading

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Resumo em português:

O Grupo Alun, dono da Alura, FIAP e PM3, anunciou a aquisição da StartSe para ampliar sua atuação em educação executiva. Os termos financeiros não foram revelados. O comprador foi assessorado por Demarest Advogados, em equipe liderada pela sócia Paula Magalhães.

Resumen en español:

Grupo Alun, propietario de Alura, FIAP y PM3, adquirió StartSe para fortalecer su presencia en educación ejecutiva. Los términos no fueron revelados. El comprador fue asesorado por Demarest Advogados, con equipo liderado por la socia Paula Magalhães.