Riverwood Invests in Petlove Co.

Riverwood Capital invests $150 million in São Paulo-based digital platform for the pet market Petlove Co. Riverwood led the round and the investment in Petlove Co. is nearly double that of what Petlove&Co raised in its history and will enable the company to go head-to-head against retail giant Petz (B3:PETZ3) currently valued at BRL $10,30 billions.

Petlove&Co has declined to reveal at what valuation this last round was raised. But Riverwood investment in Petlove Co. will provide muscle to the company in a very competitive market.

Brazil is the fourth largest pet market in total spending in the world.

The competition in the pet market has been fiercely in the Brazilian market. Recently, Petz retail chain acquired the e-commerce pet brand Zee.Dog. On the other hand, pet retailer chain Cobasi bets on an M&A strategy and a future IPO.

Investment funds Tarpon Capital, SoftBank Group International, L. Catterton, Porto Seguro and Monashees also participated in the funding round, which brings Petlove&Co total raised to a known $225.8M.

As Riverwood Capital invests in Petlove Co., the company is poised to get into the fight with the big players.

The Esquires

Riverwood Capital was represented by Foley & Lardner LLP‘s Silicon Valley partner André Thiollier and the firm’s Palo Alto office team regarding matters related to U.S. law. Foley & Lardner LLP is a full service global law firm with 25 offices around the world.

Riverwood Capital was also represented by Bronstein, Zilberberg, Chueiri & Potenza Advogados in reference to matters pertaining to Brazilian law with Partner Guilherme Potenza leading the firm’s team. The firm is a full service law firm headquartered in São Paulo.

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Riverwood, invests in, Petlove Co.