KLA Advogados Represented Kenoby in Gupy’s Preempted Chess Move to Acquire the HRTech Powerhouse

Bronstein Zilberberg acted as legal counsel to Gupy

KLA Advogados, the Legal 500 São Paulo-based full service law firm, represented HRTech Kenoby in Gupy‘s acquisition of 100% of Kenoby’s shares, Gupy‘s main competitor in the space. Bronstein Zilberberg acted as legal counsel to Gupy.

The acquisition comes just one month after Gupy cashed in an investment round from Softbank Latin America and Riverwood Capital in the amount of $93 million at the end of January.

Based in Banco Itaú’s accelerator center Cubo, Kenoby was founded in 2015 and is led by Marcel Lotufo, a former headhunter, who now becomes a shareholder of Gupy. In its portfolio, Kenoby has clients such as Hotmart, Loggi, McDonald’s, Leroy Merlin, Kroton and Renault-Mitsubishi-Nissan. Kenoby has become a significant player in the HRTechs ecosystem and one of the largest ATS (Applicant Tracking System) in Brazil, helping to generate about 500,000 hirings.

In a press release, Gupy CEO and co-founder Mariana Dias said that the acquisition represents an important step towards the consolidation of the company in the sector, in addition to boosting the Brazilian human resources market.

The Esquires and the Firms Behind the Deal

About KLA Advogados representation of Kenoby

KLA Advogados represented Kenoby as its legal counsel in the transaction. M&A specialist and partner Patrícia Braga led the firm’s transaction team with contribution from associate Andre Maruch.

Patrícia Braga is a São Paulo partner of the firm in the M&A, Private Equity and Venture Capital Groups, and a member of the firm’s German Desk.

KLA Advogados is a full service law firm based in São Paulo and one of Brazil’s top deal maker firms in the country.

About Bronstein Zilberberg Acting as Legal Counsel to Gupy 

Bronstein Zilberberg Chueiri Potenza Advogados  acted as legal counsel to Gupy.

Partners Guilherme Potenza and Vivian Tito Rudge led the Bronstein Zilberberg’s transaction team. 

The Top Ranked Chambers Brazil 2022 Bronstein Zilberberg Chueiri Potenza Advogados is a full service law firm based in São Paulo, and it is highly recognized as one of the leading top-tier M&A Venture Capital law firms in Brazil.

Other Firms Behind the Deal

FM/Derraik Advogados acted as legal counsel to Astella Investimentos, an investor in Kenoby.

The firm’s transaction team counted with partners Juliene Piniano and Fernanda Levy.

The Chambers Band 1 and Legal 500 FM/Derraik is a full service law firm based in São Paulo and ranked as one of the top firms in the M&A Venture Capital space.