#Latinamerica
Mexico and Brazil Team Up in the Proptech Market.
Brazil Loft acquires Mexico TrueHome
Brazilian unicorn Loft announced its first international acquisition this Friday (Oct. 29) with the purchase of Mexico’s TrueHome
Mexico and #Brazil team up in the #proptech market.
Brazilian unicorn Loft announced its first international #acquisition this Friday (Oct. 29) with the purchase of Mexico’s TrueHome. The value of the transaction was not disclosed.
Besides helping people buy and sell homes, Loft offers services around insurance, renovations, and rentals. With the incorporation of the Mexican #proptech, Loft becomes the real state platform with the highest revenue in emerging markets outside of China.
Loft’s business model is extremely successful in Brazil and the expansion to Mexico will allow the company to prove that the model is fit to further internationalization.
Founded in 2017, TrueHome is present in Mexico City, Puebla, Guadalajara, Querétaro, and Monterrey. The #proptech has more than 600 partnerships with brokers, real estate developers and works as a platform and digital real estate brokerage.Legal counsel to the transaction was not disclosed at the time of this release.
Beyond the Law.News was not informed of nor could it verify the name of the law firms representing or acting on behalf of the parties.
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