Pinheiro Guimarães Advised Brazil’s Grendene in Joint Venture with 3G-Capital

Partners Marcelo Lamy Rego and Bernardo Bulhões-Arieira led the firm’s deal team

Pinheiro Guimarães advised Grendene S.A. (B3:GRND3) in a joint venture with 3G-Capital of mega investors João Paulo Lemann, Alberto Sucupira and Marcel Telles for the distribution and marketing of Grendende’s products internationally.

Grendene’s top competitor is Alpargatas S.A. which is known worldwide for its flip-flops sandals Havaianas. Grendene’s joint venture agreement with 3G-Capital will bring to the company the opportunity to expand its worldwide distribution channel and brand recognition in the hopes to catch up with Alpargatas. Grendene’s brands became internationally known with the signing of world-star-supermodel, philanthropist and environmental activist Gisele Bundechen for the launch and follow-on campaign of its Ipanema flip-flop sandals.

Pinheiro Guimarães Advogados acted as legal counsel to Grendene S/A. in the joint venture negotiation and legal agreements. The firm’s deal team advising Grendene was led by partners Marcelo Lamy Rego and Bernardo Bulhões-Arieira and associates Bernardo Romano Teixeira, Marcia Lamarão and Julia Machado Barreto (picture).

Pinheiro Guimarães Advogados is a full service law firm highly regarded in the specialties of banking, financing, M&A and Venture Capital with offices in Rio de Janeiro and São Paulo.

BMA – Barbosa Müssnich Aragão, Linklaters and Herbert Smith Freehills also participated in the deal.

Beyond the Law.News was not informed of nor could it verify the name of the law firms representing or acting on behalf of other parties.

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Brazil’s Grendene Seals Joint Venture with 3G-Capital